Brands & Brand Kits
Keep every piece of content on-brand with brand kits.
What Is a Brand Kit?
A brand kit defines your brand’s visual and verbal identity:
- Visual — Logo, colors, fonts
- Voice — How your brand speaks
- Tone — Mood and style variations
- Guidelines — Rules for the AI
Creating a Brand
- Go to Organization → Brands
- Click New Brand
- Fill in brand details
Visual Identity
| Setting | Description |
|---|---|
| Logo | Primary and secondary logos |
| Colors | Primary, secondary, accent colors |
| Fonts | Headings and body fonts |
Voice & Tone
| Setting | Description |
|---|---|
| Voice | Brand personality (friendly, professional, witty) |
| Tone | Default mood (casual, formal, playful) |
| Vocabulary | Preferred words and phrases |
| Avoid | Words and phrases to never use |
Guidelines
Add specific instructions for the AI:
Always mention our 30-day guarantee.
Never compare to competitors by name.
Use "customers" not "users".Using Brands
When generating content, select your brand from the dropdown. The AI will automatically:
- Apply your voice and tone
- Follow your guidelines
- Use brand-appropriate language
Multiple Brands
Organizations can have multiple brands:
- Main company brand
- Product-specific brands
- Regional variations
Next Steps
- Voices & Tones — Deep dive into voice settings
- Team — Control who can edit brands
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